Enter your retention numbers and find out exactly where — and why — viewers are leaving.
Engagement drop-off is the point in a video where viewers stop watching and swipe away. Every video has drop-off, but the timing and steepness reveal what's working and what isn't. A drop at 3 seconds means your hook isn't working. A drop at 10–15 seconds means your body content isn't delivering on the hook's promise. A drop near the end means your CTA or conclusion is creating friction.
Strong TikTok videos retain 75–85% of viewers at the 3-second mark and 20–30% of viewers through to completion. The TikTok algorithm rewards videos with high 3-second retention and high completion rates — these two metrics have the biggest impact on reach.
A hook miss is when a video loses more than 40% of viewers before the 3-second mark. It means the opening didn't create enough curiosity, conflict, or emotional interest to keep viewers watching. Hook misses are the most common and highest-impact problem for short-form video creators.
On TikTok: go to Creator Tools → Analytics → select a video → Viewer Retention. On YouTube: Studio → Analytics → select a video → Audience tab → Audience retention chart. On Instagram Reels: Professional Dashboard → select a reel → View Insights → scroll to retention (if available).
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